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Because our approach is very different. Most basic hair vitamins, like biotin, are merely addressing nutritional deficiencies—and that’s simply not enough. New science proves hair loss occurs due to an accumulation of causes–inflammation, stress, hormones, as well as genetics–requiring a more sophisticated, multi-targeting solution. Leveraging the latest in biotechnology, our nutraceutical ingredients are standardized to specifically address all of these triggers, while also ensuring clinical efficacy to strengthen and nourish thinning hair from within, supporting strong, healthy, vibrant hair in women.